MEASURE TO SUPPORT MAINE LIQUOR BUSINESSES SIGNED INTO LAW

Senator Tuttle’s measure allows Maine liquor outlets to advertise discounts on spirits

AUGUSTA– A bill sponsored by Democratic Senator John Tuttle of Sanford to allow Maine liquor outlets to advertise discounts on spirits through print or electronic media has been signed into law by Governor LePage.

“It is important that we allow Maine liquor businesses to compete head-to-head with New Hampshire liquor outlets, which routinely advertise in the Maine media,” said Senator John Tuttle. “This law will help keep Maine dollars in Maine.”

Prior Maine law prohibited liquor advisements, and discount coupons can only be provided to consumers in Maine by placing them on the actual bottle of spirits or by presenting them on a tear-off pad attached to the store shelf.

The law sponsored by Senator Tuttle will allow liquor outlets to provide coupons for discounts on spirits products through the use of local newspaper advertisements, magazine advertisements, or Internet websites.

The bill, LD 704, “An Act To Improve the Availability of Mail-in Rebates in the State,” will take effect 90 days after the Legislature adjourns.

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